Atmospheric Pollution

Firstly, we must question: How does air pollution occur? To understand this, one is required to recognise the earth's surroundings. Life is totally dependant upon the blanket of mixed gases referred to as ‘air' surrounding our planet earth. This atmosphere is, approximately, a five hundred kilometre thick1 composite layer of colourless, odourless gasses that surrounds the earth kept in place by gravitational forces. Due to its intangible form, it is often ignored by man, making it vulnerable and easily damaged (this fact being highlighted by a large number of disasters caused, effectively, by man). The political and scientific debate on the so called ‘Greenhouse Effect' is based on concern over increasing atmospheric levels of carbon dioxide resulting from combustion of fossil fuels and emissions of other ‘Greenhouse Gases' – such as methane (from decomposing waste), chlorofluorocarbons (CFCs) and nitrous oxides (NOx). The activities of homo sapiens have introduced these new chemicals into the atmosphere and disturbed the distribution of its natural constituents. At first, this was limited to the effect of the fireplace, but later, with the greatly expanded usage of coal, these effects grew more acute. And, after the Industrial Revolution, these effects were compounded. As will be made clear, this revolution reached such a point that consequences began to be regarded more than just an inevitable residue of industrialisation and the struggle for economic growth. 1.1 Secondly, in order to intertwine the above information with the issue at hand, it may be necessary to ask oneself, what is environmental law, who is using it and for what purposes? These questions are being posed, as it is imperative to understand the background of the subject, not just for this subtopic in environmental law, but any topic, before entering it in any depth. Environmental law is first and foremost, a combination of primary legislation2, secondary legislation3 (which will be explained in more depth throughout the project), judicial decisions, common law principles, European Community legislation4 – ‘which impose an obligation on members states to enact legislation to give effect to the terms of the Directive'5 which are transposed into national law (as regulations), European treaties and international law (found in treaties, conventions and protocols). 1.2 The foremost function of environmental law is not, as many would imagine, to completely eliminate pollution altogether, but rather, to allow, or balance pollution levels with the gains we, as a society receive from economic growth. This phenomenon, known most frequently as ‘sustainable development' is one that will be referred to time and time again in any environmental law topic. Sustainable development's widely accepted definition is to be found in the 1987 Bruntland Report – â€Å"Our Common Future† (the report for the World Commission on Environmental Development 1987). It states: ‘†¦development that meets the needs of the present without compromising the ability of the future generations to meet their own needs'. In layman terms, what this report was recommending, or advising the inhabitants of this earth to do, was to use our resources on the planet in such a manner, so as not to jeopardise the way in which it can be used by others in those years after us. A classic example highlighting the necessity of sustainable development is that of the Communist regimes, such in Poland, in which they favoured production and economic development over protection of the environment. In brief, economic growth will lead to changes in the environment. If this growth is not controlled/governed, it can lead to an ugly and dangerous environment. One could be as bold as to say that obviously, the overriding consideration of any commercial enterprise is the maintenance and expansion of profit. To achieve this, one tactic is to minimize costs and this can occur by reviewing methods of disposal of unwanted materials. If discharging these wastes into the atmosphere represents the cheapest way of accomplishing this, then the industry will have a strong inclination to adopt this strategy. The costs of disposal do not disappear when pollution is emitted into the atmosphere, and as has been discovered, the society will eventually end up paying far greater costs. Therefore, it is the governments of each nation must choose limits to benefit both the environment and economic growth. This is often referred to as ‘anthroprecantic'7 and most law is based on it. As it was eventually assessed (with regards to the situation in Poland) that their lack of concern for the environment in which they inhabited was, in effect, the reason for their poor economic advancement. It was also noted that their Gross Domestic Product (GDP) was less than those countries who followed the anthroprecantic system. This perhaps is the most precise example of how the environment plays such a big factor on our lives, not just for our health, but also for the development of our respective countries. (After all, it is the aspiration of each and every governing nation to become wealthy and prosperous – economic development is at the heart of each nation). In working towards sustainable development, whether in broad terms or looking at one particular aspect such as air quality, a number of basic concepts must guide action. These concepts have been clearly outlined in a number of governmental papers8. Within the United Kingdom's largely secular and pragmatic societ y, it seems inevitable that pollution is view in an economic context. 2.0 The industrial revolution was the main cause of such concern over the environment. Before this time, ‘environmental law in England and Wales was characterised by a parochial focus on localised pollution problems'9. Such problems date back to the early uses of coal in domestic fires. The production of fumes and particulates from fires caused pulmonary infections and related lung diseases. Notwithstanding this effect, coal continued to be used. In 1661, John Evelyn published his famous work on air pollution in city areas, Fumi Fugiumi, which not only outlined the problems that atmospheric pollution from smoke caused, but also, more importantly, tried to suggest methods by which the problem could be resolved. After this period, much legislation was passed addressing specific problems in this area of law, for example, atmospheric pollution from chemical industries and ‘unclean' modes of transport, water pollution and the regulation of statutory nuisance. 2.1 Very few areas of the United Kingdom are safe from air pollution. Pollution levels exceed Government health standards all over the country on many days every year, even in rural areas. It is difficult to assess exactly the impact of air pollution on public health. However the government itself stated that: â€Å"the Department of Health's latest assessment is that air pollution is at present responsible each year for several thousand advanced deaths; for ten to twenty thousand hospital admissions, and for many thousands of instances of illness, reduced activity, distress and discomfort†10. It was also assessed that short-term episodes cause between 12,700 and 19,500 premature deaths in the UK a year11. And three years prior to this, it was estimated12 that short-term pollution episodes were responsible for between 12,000 and 24,000 deaths per year. These figures have put new pressure on the Government to fully support the Road Traffic Reduction Bill13, from Cynog Dafis MP. Over 400 Members of Parliament are supporting the principles of the Bill, which requires the government to produce a national plan to cut road traffic from 1990 levels by 5% by the year 2005 and 10% by the year 2010. As can be imagined, road transport is a major source of air pollution in the UK. Five of the key pollutants are: particulates (fine dust and soot particles – PM), carbon monoxide (CO), nitrogen oxides (NOx), benzene and hydrocarbons (HCs). ‘After more than half a century of under-investment in Britain, roads are the most congested in Europe'14. However, knowing that transport is the cornerstone of modern society, yet it is responsible for poor air quality in many urban centres around the world, what is there that can be done about its damaging effect on our environment? There are increasing concerns about the impact of traffic exhaust emissions on the health of citizens who are exposed to the high concentrations of pollutants, plus the wider global implications. Legislation is helping clean up vehicles and fuel, but there is a significant time lag while the vehicle stock is being replaced. In the interim, mechanisms could to be introduced that accelerate the replacement of vehicles or improve the existing stock. 2.2 In the UK such a concept has taken the form of Low Emission Zones, which aim to restrict the use of the most polluting vehicles from specific areas in an urban environment. In Sweden, a similar concept has been in operation since 1996 whereby environmental standards are specified for heavy vehicles entering the central area of the main cities. The government has also recently set health standards for eight key pollutants. For these pollutants it has also set policy targets to be reached by the year 2005. Meeting these targets will need action locally, nationally and internationally. The Environment Act 1995 set up a system known as Local Air Quality Management through which local authorities will play a major part in reducing pollution levels. 2.3 If we are to meet the Government's targets for air pollution, then pollution from traffic must be cut drastically. There are two main ways to do this: Traffic reduction: cutting the volume of traffic on the roads. A number of environmental organisations are supporting the Road Traffic Reduction Act (which is now law) and the Road Traffic Reduction (UK Targets) Bill. This Bill, which is currently in Parliament as a Private Members Bill, aims to cut traffic levels nationally by 5% by 2005 and 10% by 2010. Greener cars: making sure that cars pollute as little as is possible. This is achieved through tightening engine technology and fuel quality standards. These standards are set at a European level15. 2.4 Although the above issues are seemingly simple, everyone does not welcome the manner in which they will be implemented. For example, There are a huge number in opposition to the government increasing taxes on fuel, and in one particular instance, it was stated by a former chairman of a lobbying institution, that ‘if Gordon Brown increases his fuel taxes, he will see the same situation as he saw in Autumn 2000' [where there was a great number of protests and havoc was caused around Britain]16 This threat was reinforced by a totally independent party, namely the Petrol Retailers Association, who warned ‘if taxes on motor fuels are increased, petrol forecourts will close'17. With statistics and threats such as those provided, it is difficult to advise what the government can do to aid the situation. The Liberal Democrat party also showed its urgency when it released a statement highlighting its concern that the Chancellor of the Exchequer must freeze fuel taxes in real terms for the lifetime of this Parliament. The party also called for a ‘sliding scale' of car tax emissions, so that consumers with polluting vehicles paying higher duties, and those with the most environmentally friendly, paying nothing18. And, in support of this plea, it was stated, by The Confederation of British Industry, that they would be ‘surprised and disappointed if there was a real increase in fuel duties' 2.5 The Mayor of London, Ken Livingstone, who is behind many of the more noticeable environmental issues with regards to London stated in his manifesto that he aims to ‘put the environment at the heart of London government and provide for comprehensive environmental assessment and monitoring of all strategies which the Mayor is required to produce'19. In addition to this, the Mayor said that he will ‘aim to reduce road traffic by 15% by 2010'20. In favour of this aim, recent figures suggest that the UK's emissions of volatile organic compounds (VOCs) are being reduced21 and in addition, greenhouse gases are also being reduced. However, as stated previously, with the correction of specific pollution problems, comes an uplift of other hazards, such as in this case, the increase in carbon dioxide emissions and recent developments in the electricity market suggest problematic situations. 3.0 All aspects of environmental law have a domestic, European and international dimension to them. For example, if one lives in a country where there are dangerous waste materials being transported thorough, the government of transporting town will ensure that the standard of safety provided is of a standard expected on a international level. These precautions must be taken in any environmental situation as will be discovered through this assignment. The influence of international law on the regulation of air pollution has been significant. This may be in recognition of the fact that many of the problems caused by air pollution can have impacts across a large geographical area (and in many cases cause seriously global effects). There have been a number of areas where international law has helped to shape policies and rules on both a domestic and European level. Therefore, with regards to our particular topic, atmospheric pollution in England is regulated, not only by domestic bodies, but moreover, on a European and global level. The problems related to air pollution are by no means a new phenomenon. The prohibitions on certain activities producing smoke are probably the first instances of environment pollution legislation in the United Kingdom, and legislation dates back to 1863 with the Alkali Act, Public Health Act 1875 and 1936, Public Health (Smoke Abatement) Act 1926 and the Clean Air Act (CAA) 1956. The first modern piece of legislation combating air pollution, namely the Alkali Act, represented the culmination of a long period of dissatisfaction with environmental conditions, especially in London. For example, in 1819, an M.P had written, â€Å"[T]he volumes of smoke which issues from the furnaces on every side of the river Thames opposite my own house actually blacken every flower I have in my own garden in Whitehall†22 Until the CAA 1956 was introduced, the government of Britain has had a large amount of difficulty in tackling the problems of atmospheric pollution. Nowadays, the 3 main pollution controls in Britain (which will be clearly explained in detail in), are the Integrated Pollution Control (IPC)23 and Integrated Pollution and Control (IPPC), the Clean Air Act (CAA)24 1993 (a consolidation of the CAA 1956 and CAA 1968), and the controls relating to vehicle emissions. In addition to these, the Environmental Act 1995 25(EA 1995) naturally plays a large role, as it does in all environmental issues. 3.1 Having discussed the topic of environmental law, recapped on the history of atmospheric pollution, and established that there is a need for change, it is now necessary to discuss and evaluate the measures and changes which have been made, by domestic, European and international governments along with a vast number of very influential pressure groups. The main three are (mentioned in section ): a) The Integrated Pollution Control (IPC)26 and Integrated Pollution and Control (IPPC) license based controls relating to a range of highly polluting industries detailed in part1 of the Environmental Protection Act (EPA) 1990 and the Pollution Prevention Act (PPA) 1999. b) The criminal sanction based controls over the emission of smoke and other particulate matter from chimneys and furnaces detailed in the Clean Air Act (CAA) 1993. c) Controls relating to vehicle emissions. These controls encompass engine efficiency standards, the chemical composition of fuels, the mandatory use of catalytic converters, eco-taxes, price differentials between different types of fuel and the use of traffic management powers.27. The aforementioned controls are an enhancement made by the Environmental Act 1995. 3.2 The CAA 1993 concentrates on the control of emissions on smoke, dust and grit by means of criminal offences. The main offences are, emissions of dark smoke – from a chimney or from industrial premises, emissions of dust and grit from non-domestic furnaces, emissions of smoke from a chimney in a ‘Smoke Control Area' and various other offences relating to the installation of furnaces. Having stated earlier, atmospheric pollution is not merely a domestic issue, the involvement of Europe is particularly highlighted with the great many directives established. Since 1993, when the Maastricht Treaty on the European Union (EU) reformed the Treaty of Rome, Articles 130r – 130t of the EC Treaty have provided the legal basis for Community environmental law. Specifically, under Article 130r (2), environmental policy is guided by four principles: the precautionary, the polluter-pays principle, the integration principle, and the source principle. Moreover, the aforementioned Article further provides that a directive or regulation may include a ‘safeguard clause', which allows Member States to take any appropriate measure to protect the environment in case of emergency28. European Community (EC) measures to curb air pollution can be divided into different categories. Emissions from industrial plants – whereby the most important directive is the Large Combustion Plant Directive (88/609/EEC). In addition to this, Directives 89/369/EEC (dealing with emissions from incineration plants, and Directive 96/61/EC (IPPC) which was implemented into national law in 1999 are the most important directives regarding Emissions from industrial plants. Another category is that of Air pollution affecting the ozone layer and global warming in which EC regulations 3322/88, 591/91 and 549/91 which have banned CFCs and hydro fluorocarbons (HFCs), respectively. Air quality standards have been inputted in Air Quality Framework Directives (96/62/EC) and 99/30/EC. As can be seen, the EC has implemented a large number of directives, however, what is not apparent from the information given, is which have been implemented in British national law. The EC also concentrates on vehicle emission standards, product quality standards and atmospheric pollution and waste reduction29. 4.0 As an evaluation, it is necessary to view the opinions and publications of specialised bodies that thrive to ever improve the environment, such as Green Peace and Friends of the Earth. However, when consulting such sources, one is required to acknowledging the great possibilities of biasness, in order to assess the contribution these measures and policies have made on the atmospheric pollution levels in Britain. Regarding one particular publication issued by Friends of the Earth, it was stated, that by using government data and methods to calculate an Air Quality Indicator for 1999 established that air quality is still ‘very poor'. The calculation shows, for key monitoring sites around Britain, the average number of days on which air pollution levels were above the Government's air quality standard. John Prescott called it a â€Å"key quality of life indicator†. It was also stated that road traffic is the major source of air pollution in the UK, which is responsible for 48% of UK emissions of nitrogen dioxide, 26% of particles, 2% of sulphur dioxide and 74% of carbon monoxide. Ozone is a secondary pollutant, produced by reactions between nitrogen dioxide and hydrocarbons. Road traffic is responsible for 38% of UK emissions of hydrocarbons. In this report, it was stated that the share of pollution produced by road traffic would be significantly higher in towns and cities. 4.1 The (New) Labour government took office in 1997 promising to be â€Å"the first truly green Government ever† and to put â€Å"concern for the environment at the heart of policy making†. There have been real achievements. In Labour's first term, both Tony Blair and John Prescott led international efforts to agree the Kyoto treaty to fight climate change. Labour committed the UK to cut emissions of carbon dioxide, the most significant climate changing gas, by 20% by 2010. Despite Tony Blair's very close relationship with the United States, he is still prepared to criticise President Bush for reneging on this treaty and attempting to undermine support for it from other states. Gordon Brown overcame considerable hostility from the business lobby to introduce the Climate Levy, which has begun to give industry clear incentives to cut emissions. Unfortunately, this is where achievements tend to become more difficult to establish. Early in Labour's first term, Chancellor Gordon Brown took important steps to implement the basic principle of green taxation, that tax should be raised on polluting and environmentally destructive behaviour, with the revenues used to pay for green initiatives and to cut taxes on employment. But New Labour has now simply surrendered to the fuel tax protestors, and abandoned the process of gradually raising fuel duty to ensure that the cost of motoring more accurately reflects the environmental damage it causes. And in his last Budget, Brown put employers' National Insurance contributions back up again, increasing the cost of labour and discouraging job creation.30 4.2 Ultimately, it appears that any capitalist economy must face the full scale of any atmospheric pollution problem presented by their production. As stated in 1.2, a capitalist economy focuses on survival of the fittest to ensure its own self preservation. Eventually, if the exhaustion of natural resources is approached, a capitalist economy will have to modify it's own behaviour to guarantee it's own survival, for it requires these resources to continue it's existence. It appears as though we are, environmentally, living in a vicious circle, whereby our preventative measures are preventing one particular problem, but at the same time, causing a problem of a different nature. It is only when that problem becomes apparent to public knowledge that it begins to be tackled. It appears, from methods undertaken before, for the protection of the environment that we may be preventing the condition of our earth from deteriorating to such a dismal point. Our structural interventions in capitalist economy do not appear without merit, albeit sometimes unnoticeable. 4.3 It was stated by Al Gore31 in his book ‘ Earth in the Balance': †Modern industrial civilisation is colliding violently with our planet's ecological system.' We inherited Eden and are leaving our children a depleted rubbish tip'32. However, on a global scale, this appears not to be, in my opinion, the case. Having researched this project for a number of months, one can honestly believe that environmentally, things are getting better. Although issues are still to be found on a daily basis in any newspaper one picks up, the fact remains that things are getting better – or are getting worse, at a slower rate than they were previously. 4.3 ‘Air pollution is not a new phenomenon that has been getting worse and worse, but an old phenomenon that has been getting better and better, leaving London cleaner than it has been since the Middle Ages.'33 Having evaluated governmental policies and researched air pollution, foremost in Britain, one would hope that this statement can now be conclusively agree, or disagreed with. Evidently, the system in which the British government takes actions often referred to as the ‘sectoral approach'34 means that whilst our nation is tackling one particular aspect of pollution, another problem would shift to another sector. ‘Britain has a problem with embarking upon the environmental issue on the whole'35. Therefore, in a brief summary of the above conclusions, it can be said that the environmental issues themselves are not seemingly the problem. Moreover, it is the funding of the implementation that causes the problems. Environmental issues are being discovered and publicised weekly. If the nation were to consider only issues relating to the environment (which it seems the Green Party and other such organisation are aiming for), there would be no advancement in other fields. Therefore, the question of sustainable development is highlighted again. How much should a nation consider the state of the environment, when clearly it needs to concentrate on the economy? As everyone is aware, the government obtains most of it's funding from taxes. If they were to continuously tax the nation, then no one would vote for them. Therefore, they have to bind their policies with one another and establish a sustainable method in which to provide both for the present, and the growing nation. Consequently, on the whole, the implementation of policies and legislation appear to be having a generally good effect on the atmospheric pollution level in Britain. One question remains, however, and that is, for how long will the preventative principle prevail, and will be sufficient in curbing an environmental hazard? In essence, it appears as though sustainable development is the mainframe of environmental and political ideology, and that government policy, and legislative implementation is delivering a sound task in the   field of atmospheric pollution in maintaining sustainable development. After all, it must be remembered, that no organisation in this world is flawless in its methods, and with it come faults, as is evident with the topic of atmospheric pollution. On the whole, policy and legislation appear to be achieving the ever fervent goal of sustainability.

Business Studies Essay

What does the nature of business mean ? Usually, when filling out some kind of form, â€Å"nature of business† refers to the type or general category of business or commerce you are describing. For example, if you worked at McDonald’s, the nature of your business is food services. â€Å"Nature of Business† means what type of business your are doing? like Wholesale, Retail or Service, Manufacturing, Marketing, etc. If you want more specific, then HBA wholesale, Car Service, Furniture manufacturing, health Drinks Marketing, etc. The nature of business, means what exactly your business is doing and what is the service/product you are offering. For example the nature of â€Å"Walmart† as a business is â€Å"Retail† and the nature of â€Å"Microsoft† is â€Å"Software. † Internal and External Influences on businesses The external environment includes those factors over which the business has little control, such as government policy, technology, economic conditions and social attitudes. The internal environment includes these factors over which the business has some degree of control, such as products, location, resources, management and business culture. External Influences on business  ·Economic  ·Financial  ·Markets  ·Competitive siuation Technological  ·Institutional  ·Political  ·Legal  ·Social  ·Geographic If you had a shop and everyone decided to go to another shop that would be an econmic disaster! If this continues for a month then the business would close, employees would be laid off, and landlords and suppliers will not be paid. Charasteristics of boom perios – Higer lever of employment -Inflation may increase – The level of spending by consumers increases as they have more confidence in the economy Characteristics of recessi on period – Unemployment levels rise – Inflation may remain stable or fall Wages are less likely to rise as employers – The level of spending usually decreases Internal influences on Business – Product – The types of good and services will affect the internal operations of a business, The product influence and the size of the business -Location -A good location is an asset and will lead to high levels of sales and profits and a bad location is a liability that adversely affects sales and products  ·Location Factors – Visibility, promixity to customers, promixity to suppliers and promiximity to support devices -Management- Resource management -Business culture Failure to SME failure  ·Failure to plan  ·lack of information  ·leaderhsip skills  ·inaccurate record keeping  ·new taxes  ·not enough sales  ·economic turndown  ·staff difficulties Success to SMEs  ·Entrepemtual abilities

European Union Law Essay Example | Topics and Well Written Essays - 2500 words - 1

European Union Law - Essay Example Such provisions thus create room for conflicts of interests thus prompting the creation of specific laws to govern the interaction between the member states (Weiler)1. European Union The European Union functions through several super national institutions formed through consensus and participation of the member states. Such institutions include the European commission, the European council, the European parliament, the European central bank and the court of justice of the European Union. Chalmers et al. stated that these institutions coordinate the operations of the body with the view of safeguarding the interests if each member state thus creating a unified platform for political and economic development. Created after the end of the Second World War, which typified the differences among the countries in Europe, the body sought to bring all the nations together by addressing their common interest amicably thus safeguarding the continent and the entire world from such unwarranted agg ression2. However, such an agreement to unify several sovereign states was likely to present administrative challenges, as the countries would have to change their constitution among other supreme laws to integrate the dictates of the European Union3. ... The three help interpret and apply the laws and treaties of the European Union within the member states. (Greenwood & Richard)4. The doctrine of supremacy Supremacy is therefore a fundamental legal and administrative provision, which commands compliance from all the member states. Bomberg and Peterson wrote that in most cases, the member states would infuse the European Union laws into their constitutions and laws thus eliminating the previously conflicting legal provisions in the country5. This way, the administration of justice becomes easier especially when the conflict includes citizens from different countries. However, membership into European Union is voluntary. Most of the member states joined owing to the viable economic opportunities a common market would present. This implies that the inclusion of the European laws into the existing local laws is equally voluntary. By the virtue of registration into the international body, the doctrines of supremacy begin to apply thus dem anding compliance with the existing European Union laws (Walsh)6. According to Glendon the European Union has a detailed constitution developed from the numerous treaties that resulted in the creation of the body. Additionally, the European Union has an effective legal system comprising of both the courts and the laws to enforce the implementation of the agreements7. Besides the two, the union further has the capacity to implement its legislations throughout the member states. The European Union law versus Member’s States Laws In the first case of its kind, the Van Gend en Loos v. Netherlands case that was decided in 1963 at the Netherlands Supreme Court in regards to the direct effect of the EU treaty provisions and the extent to which individuals can rely on such

Work Based Module on IMPACT OF LOW STAFF RETENTION Essay

Work Based Module on IMPACT OF LOW STAFF RETENTION - Essay Example In a world getting increasingly competitive courtesy of the new complexities that arise day by day, organizations all over the world are increasingly looking into ways to retain their staff as much as possible within the organizations. Staff retention has therefore gained much prominence as a subject of study in current times. Many scholars are getting interested in the topic and this has seen so many volumes of staff retention materials being cheered out. It therefore begs a deeper analysis into this important subject while laying greater emphasis on the causes and the impact of staff retention on the performance of organizations. In spite of the fact that staff retention has been a hot area of study by contemporary organizational researchers, it cannot be argued that it is an entirely new field. Writings from several early organization thinkers have demonstrated that staff retention is a topic that attracted much attention even in those early times. For instance Herzberg’s t wo factor theory and his theory on motivation greatly illustrate the behavior of employees in the organization as regards their working conditions and motivation. The need to retain the employees within the organization rises out of many reasons. Hiring employees is a procedural process that is always very costly and involving. It therefore becomes quite a burden to the organization if the employee turnover is very high. Most organizations pay external consulting firms to recruit for them the best employees. Such costs, coupled with the costs of training the workers and other support services in the recruitment process are just too high. It therefore becomes a futile effort if the retention rate is low in the organization. Another consequence that arises out of a low staff retention rate is the loss of valuable knowledge from the organization. It must be remembered that knowledge on organizational management is a valuable asset that is only accrued through experience. As such, organ izations really experience deficiencies in such knowledge if the employee turnover rate is very high. Studies have indicated that 40 per cent of organizations in the UK are normally affected by a low staff retention rate. It therefore shows that this is an issue that requires so much attention and address. High employee turn over rate is also disastrous to the organization in the sense that it interrupts the various relationships that have been created between the customers and the employees. In companies all over the world, relationships will normally develop between the different stakeholders of organizations. It is on such mutual relationships that organizations stand. New faces coming in daily in the organizations normally disrupt the flow of operations as customers find themselves with different people to deal with. It is therefore crucial that employee turn over is reduced as much as possible. When employees leave the organizations for other opportunities, much workload is nor mally left for the remaining workers. When the work becomes too much, the workers are often demoralized to the extent that some of them may opt to leave the organization. It therefore shows that when workers leave the organizations, it creates a ripple effect that eventually impacts disastrously on the organization. It has also been demonstrated that potential employees use employee satisfaction as a parameter in determining whether to work for organizations or not. Therefore, an organization with a low employee retention rate is likely to attract few job seekers. Considering that human capital is very integral to the success of any organization, it becomes very hard for any company to stay competitively in the market without a pool of

Preserve the luxury or extend the brand Case Study

Preserve the luxury or extend the brand - Case Study Example ?s fellow grand cru classà © owners complained about the nà ©gociants’ margins whom Gaspard accepted because they have a ready buyer even in their bad years. What Gaspard missed is that their brand had been classified by de Vallois had in 1855 as a Premier Grand Cru Classà © (First Growth) making their brand already saleable at a commanding price even without a nà ©gociant who would readily buy it. Sticking to their two brands, this may not be enough to secure the chateau in the long run because new wine makers with cheaper wine are already coming in the market. These new competitors’ offer an alternative to their products that could shrink their market share and pose a real threat to Gaspard’s business. Gaspard must adapt to the new realities in the wine industry. Extending the brand has many advantages. First, Gaspard can widen their market share to include the younger market who could not afford their high end wines. This market is already a captured market and there is a greater probability that they would come to them when they are ready to purchase high end wines. Second, Gaspard has the advantage of being classified by de Vallois had in 1855 as a Premier Grand Cru Classà © which they could use in marketing their branded wines. Claire was right, they could either buy grapes or land and mention that its either ‘Bordeaux origin’ or that the de Vallois team is in charge of making it in case they would buy cheaper lands abroad to grow grapes. This option will not harm the brand of Gaspard’s premiere wine because they will not be mixed up. In fact, the de Vallois brand can complement the upcoming branded wine by suggesting quality and class by association. In addition, these branded wines can easily adapt to the changing tastes of the younger market and make the most profit by catering to what they want. When this younger market can already afford the high end wines, they can also graduate to the Vallois team’s high end wine. True there is

Cultural competence Research Paper Example | Topics and Well Written Essays - 750 words

Cultural competence - Research Paper Example g adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control† (Universal Declaration of Human Rights, 1948) The aforementioned text is hence a proof of the uniformity that exists between humans of different races in this world, however it completely disregards the actual situation prevailing, especially in the United States of America. In the United States of America, a major constituent of the population happens to fall under the category of African American. The African Americans form a major chunk of the total population of the United States of America and measure at a 15%, including the President of the United States of America, Barack Obama. True to its traditions of racial discrimination, despite the efforts of empowerment of the Blacks, by Martin Luther King as well as Malcolm X, there still exists a lot of discrimination by the whites towards the blacks, mainly as a result of the notion which considers the Blacks as an inferior race to the whites, as a result of which, due to the negligence shown by the healthcare staff, particularly nurses, numerous African Americans, die every day. According to the statistics, in the United States of America, 38% of the African Americans suffer from hypertension, as compared to the 29% European Americans. â€Å"The combined overweight and obesity rates for African Americans are higher than for European Americans; 65% of African-American men and 56.5% of African-American women are overweight or obese, compared to 61% of European-American men and 49.2% of European-American women† (Health). Similarly, the occurrence of diabetes and deaths from cancer, are relatively way higher than that of the normal population, with 64% of all women suffering from fresh HIV infections

Change of Social Status of women in society Essay

Change of Social Status of women in society - Essay Example The norms differ culture to culture and religion to religion, however no religion in the world commands degradation of any sex physically or psychologically. The underscore of this dissertation is the story "Another evening at the club" by Alifa Rifaat (1983), revolving around a Muslim girl. The writer skillfully uses the body language and gestures to illustrate the traditions and customs of the family therefore highlighting male dominance in the content. It is an excellent example of women being influenced by men, the role changes from father to husband but the prejudice is intact. The society is constructed of cultural norms, traditions and religious beliefs, illustrating a concept of specific roles for men and women, which are widely accepted often unconsciously. All such principles governing the society, often enforced through social institutions like schools, families and workplaces accentuate ascendancy of men over women. In many areas there is no concern regarding womens education, civil rights, the girls are married off young to men double their ages. Families bearing multiple daughters feel indebted to any suitor that might come to them, especially ones that are not financially secure. As depicted in the story where the suitor asserts a dowry priced in accordance to the young girls beauty. The girls family is showed to be obliged by his gesture. According to the article Social Status of Women (ch.2) such practices are common in various communities; a bride price system quite similar to the dowry system is present in areas of Western hills and Indo-Arya n communities. Similarly another custom called Tilak; in which the brides price is conferred and presented to the grooms family before marriage, is practiced in the Maithili communities of Western Terai. In earlier times the dowry used to consist of simple household supplies and clothes, however in recent times the trends are

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Leadership and Sustainability - Assignment Example In fact, leaders have come under consideration to be the most substantial elements for the organization and its success. This is because leaders are the people who implement and bring into practice the new strategies and methodologies, as these new techniques or the innovations are the prospective features that facilitate the organizations to accomplish constructive financial outcomes and overall profitability (Gallos, pp. 1-10). Leadership likewise has also come under observation as a process, rather than a trait or a characteristic. However, leadership has come under definition by its promoters as â€Å"process of  social influence  in which one person is able to enlist the aid and  support  of others in the accomplishment of a common  task† (Chamorro-Premuzic, pp. 144). In addition, it also refers to gather, systematize, and manage a cluster of population that can work towards the accomplishment of a shared and widespread goal. The leaders have the ability to infl uence others in a way that they respond willingly to the leader. Besides, it has also come under notice that leaders regulate their leadership style with reference to the situations as well as to the directed people (Chamorro-Premuzic, pp. 143-148). ... Nevertheless, extensive studies suggests that the current leadership styles is immense, colossal, complicated and multifaceted that is in a constant process of magnification. In fact, more and more companies nowadays are looking to sustainability leadership as the core competency in the competition (Pride & Hughes &  Kapoor, pp. 179-186). Scholars even view the fact that patterns of thoughts and actions are not the only attributes that comes under leadership styles, as it is something more than that. However, according to few of the authors, leadership style has come under reference as the method or approach that a leader leads that include his or her communication style and skills of leadership, the way of practicing power and authority, and the impact of these techniques on others (Pride & Hughes &  Kapoor, pp. 179-186). Researchers even bring into limelight that leadership styles lay its foundation on several frameworks, despite the fact that they indicate different and divers e viewpoints, yet the core and fundamental principal behind all continue to portray the same meaning. Empirical studies in the wake of the leadership styles not only illustrate the affiliation and liaison between various factors that support leadership styles, organizational culture and the demands of its environment, but also depict the effects on the performance of the organization (Pride & Hughes &  Kapoor, pp. 179-186). While looking at diverse types of leadership, every sort of leadership works and proves to be efficient, but only in certain cases, where the organization’s business functions and operations are the key responsible elements in determining which

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Cocoa Commodity Essay Example for Free

Cocoa Commodity Essay Background Cocoa beans are seeds of the cacao tree, which is a member of the Sterculiaceae family. Contained in a cucumber like fruit; these yellowish, reddish to brownish fruits are divided into five compartments each containing up to 10 seeds (Service). As the fruit begins to ripen, the partitions break down and the seeds are found around the central funicle in a whitish pulp. The cocoa seed (i.e. bean) consists of the seed coat which contains the cocoa kernel. The cocoa kernel is the principal component for the production of cocoa products. There are about 20 known varieties of the Cacao plant, but only two are commonly used in producing cocoa products (Canizaro). The two varieties commonly used are: * High Grade or Criollo Cocoa; which are large, roundish and brown in color. They have a delicately bitter, aromatic flavor and are easily processed. * Common Grade or Forastero Cocoa; which are small, flattened on the side and have a dark reddish-brown to violet color. They have a sharper flavor and account for nearly 90% of the world’s cocoa harvest. The main areas of cultivation of the cacao tree falls within a narrow belt 10 ° north and south of the equator because the trees grow well in humid tropical climates with consistent rainfall and a short dry season (Cadbury). Cocoa trees need an even temperature between 21 to 23 degrees centigrade, with a rainfall of 1,000 to 2,500 mm per year to produce cocoa seeds. The main producers of cocoa are: * West Africa Region—Ghana, Nigeria and Cote D’Ivoire. * South America Region—Brazil and Ecuador. * Asia—Malaysia and Indonesia. Production Process Cocoa trees begin to bear fruit when they are around 3-4 years old. Each tree will yield 20-30 pods per year, each pod containing 20-40 seeds which when dried are the cocoa beans of commerce. The harvesting of the cocoa pod is very labor intensive; workers cut the high pods from the trees with large knives attached to poles. The pods are then split open by hand and seeds (i.e. beans) are removed ready to undergo a two part curing process. The two part process includes fermentation of the bean and then they go under a drying process. Methods of fermentation can vary from country to country, but usually only two methods are used; the Heap method or the Box Method. Here is a diagram using either method to illustrate: Heap Method The Heap Method is traditionally used on farms in West Africa. Wet cocoa beans, including the pulp, are piled on banana or plantain leaves which have been spread out in a circle on the ground. More leaves are the piled on top to cover the heap and it is left for five to six days, turning the pile to ensure fermentation (Cadbury). During this fermentation process the pulp and astringency of the beans are removed as the sugar in the pulp turns to alcohol, which drains away causing the bean to develop its true chocolate flavor. When fermentation is complete the wet mass of beans is dried usually by being spread out on mats under the sun. Box Method In the West Indies, Latin America and in Malaysia the box method is used on plantations. It involves the use of strong wooden boxes with drainage holes or gaps in the slats in the base of the box. This enables the passage of air and the removal of liquid products of fermentation. This process usually takes six to eight days during which the beans are mixed twice. After fermentation is complete the beans are dried by means of special drying equipment. Quality The quality of cocoa is based by the quality of the raw cocoa. Fully ripened cocoa beans that have properly fermented consist of a brown to dark red color and have a very fragile kernel with a bitter flavor. Including the bean’s appearance and odor the beans must also be undamaged, un-germinated and must include no foreign matter or mold. They also can’t be infested with insects or have suffered wetting damage. Nor can they smell sour, musty or smoky. Poor quality cocoa beans that have not been fermented properly are purple in color (under-fermented) or very dark in color (over-fermented). They also have a solid kernel and a very astringent taste. The quality of cocoa beans is assessed according to the following criteria: * Good Qualities * Fully ripe, correctly fermented * Firm beans of uniform size with a dry weight of no less than 1g. * Loose and undamaged shell * Light to dark reddish-brown color * Readily crumbled, fragile Kernel * Bad Qualities * Unripe and poorly fermented * Moldy * Strong violet color as a result of under-fermentation * Purple color as a result of over-fermentation * Firm Kernel * Insect infested * Germinated * Smoky odor due to excessively long drying Mode of Transport After the cocoa has been harvested and quality has been assessed, the product should be shipped shortly after harvest, as extended storage (past 6 months) may result in losses due to the high relative humidities in the tropics. Cocoa beans should be placed in bags of jute or sisal usually of a (gross) weight of 60 65 kg, rarely of up to 100 kg (Service). Cocoa beans can be transported by ship, truck or railroad. When transported in a container, the cargo needs to be in a ventilated container so it is in compliance with lower limits for the water content of goods, packaging and flooring. The wooden flooring of the containers must be absolutely clean and dry. Water content should be 12%, corresponding to a lumber equilibrium moisture content of 70%, so that the flooring does not constitute an additional source of water vapor to dampen the cocoa cargo and container atmosphere (Service). The cocoa beans may also be covered with paper which readily absorbs any moisture. Also given the high value of cocoa, a two layer anti-condensation film should be used to provide addition protection against dripping sweat. Another option is by transporting on flat racks in ventilated holds. This option is a more cost effective alternative to the costly ventilated containers. Uses of Cocoa Primary Use of Cocoa Secondary Use Possible Substitute When people think of cocoa, the first things that may come to mind is chocolate or in the spirit of colder weather, hot chocolate. Chocolate and confectionary sweets are the most common uses of cocoa, but many do not know that cocoa can be a great source for dietary reasons. The processed chocolate bars will not give the same effect for dietary purposes but it has been proven that the darker the chocolate, the healthier it is. Raw cocoa beans are sometimes eaten for their flavonoids which according to studies conducted by Eric Dung can improve cardio vascular health. North America has undergone many changes in the last decade especially placing an emphasis on healthy living. Cocoa has been proven to help lower cholesterol, reduce blood pressure, and reduce the risk for heart disease according to Suzanne Steinbaum; director of women and heart disease at Lenox Hill Hospital. Cocoa also reduces cravings for those attempting to diet and want to reduce the amount of food one may be eating. The smell of cocoa is so rich and aromatic that it actually helps satisfy hunger cravings. Cocoa can help repair skin as well according to dermatologist Ava Shamban, MD. Cocoa is loaded with antioxidants that help repair skin cells and neutralize harmful radicals. Cocoa has also made its way into pharmaceuticals. The oils extracted from cocoa beans become a solid at room temperature but melts within the body so this oil has been used to encapsulate certain drugs. Cosmetics have also found the wonders of cocoa. There exists within cocoa a natural compound that naturally prevents anything it is used with from becoming rancid. Makeup and soaps use cocoa in their products to keep the product from spoiling and can last for years. Demand The demand for cocoa has increased from new markets for cocoa products and increased sales in existing markets. The reduction of tariffs to places like Korea and Peru make it easier to compete in the market to hold and increase market share. Other influencing factors include the climate to grow cocoa, resources, technology and sustainable practices in parts of the world with little to no education. There has been a lot of attention given to child labor practices and the need to improve the process and quality of life of cocoa farmers. As sales have increased over the years, cocoa yields are not growing fast enough has motivated big chocolate manufactures to protect their interests and invest in the future of cocoa. Chocolate sales reached over $100 billion in 2011. While sales have been increasing the disparity between cocoa yields and the world’s need for cocoa will only be exacerbated if nothing is done. Farmers face various challenges in growing this crop that directly impa ct their ability to meet demand. The World Cocoa Foundation states that farmers are dealing with aging trees that aren’t producing as much as well as a loss of 30 to 40 percent of their crop due to infestation and disease. These aren’t big industrialized farms that one can see in America; almost 90 percent of cocoa comes from small farms in Africa, Asia and the Americas. For these farmers to help reach the demand for manufacturers active involvement from these companies is needed to ensure sustainability. According to the Fair Trade Foundation the demand for cocoa has been rising approximately 3 percent a year for the last 100 years (3). Production for the 2011/2012 grow season was 3,987 million tons (World Cocoa, 2). By 2020 there will be an estimated 1.5 million ton shortage of cocoa (Bloudoff-Indelicato, Climate Wire, 1). One of the reasons for the increase in demand can be attributed to the rising wealth in China. According to Agrimoney.com there has been a â€Å"growing shift towards Western-style diets and cocoa powder-based products such as ice creams, biscuits and other confectionary†. As the country’s lifestyle and culture changes with the increase in disposable income, the middle class are developing a taste for chocolate. China’s chocolate sales are expected to grow 19 percent to $1.2 billion this year (CNNFreedom Project). China isn’t the only Asian country hungry for chocolate. Falling just below China is Indonesia with a 25 percent increase to $1.1 billion and India will most likely see a 7 percent increase as well. If Asian markets keep growing as predicted they could very well have 20 percent of the global market by 2016 (CNN Freedom Project). Changes in export costs also make it more profitable and easier to ship cocoa products to various countries. President Obama’s National Export initiative plans to double U.S. exports within 5 years. To help achieve this goal the negotiation of free trade agreements aid American companies to meet the growing demand for cocoa products. Korea is the third largest exporter for U.S. candies with U.S. brands accounting for 16 percent of the chocolate sector. However American companies are at a disadvantage due to the FTA agreement that was signed to incrementally reduce tariffs and are still paying between 5 to 8 percent tariffs. Some other global competitors seemed to have negotiated better free trade agreements and have seen a decrease on tariffs into Korea. Currently the U.S. companies have paid duties in excess of $18 million since the agreement was signed in 2008 (National Confectioners Association, 2). This will make it difficult for American companies to compete with global competitors because their costs of getting their product to market are greater. However, with the free trade agreements signed with various other countries will enhance exports into Korea to meet the increasing demand of chocolate. In 2011, imports of chocolate and other candies were up 30 percent from 2010 totaling $339 million (Korea Product Brief). The dramatic increase in imports is promising for chocolate manufacturers to try and increase their customer base in a rapidly expanding market. Starting October 31, 2012, Panama is eliminating tariffs on more than 86 percent of U.S. consumer and industrial goods (Poe). This includes chocolates and cocoa inputs which will help American companies continue to hang onto their 42 percent ($27 million) market share for candy, gum and chocolate exports. Panama’s growing economy is expected to keep growing 5 to 8 percent each year through 2017 in conjunction with the implementation of the free trade agreement Panama could become an important importer of cocoa products for American companies. Changes in cocoa production While fair trade and organic cocoa represent a small portion of the cocoa market at 0.5 percent there has been some growth in these sectors. Fair trade cocoa is cocoa from farmers that are compensated a fair amount for their product according to faritadeusa.org they also teach farmers sustainable processes and assist in quality of life improvement. Global sales have seen an uptick in fair trade cocoa from 14,000 tons in 2009 to 35,000 in 2010. This increase is attributed to the growth in the United Kingdom. The United States has also shown an increase of fair trade cocoa imports by 67 percent from 2009 to 2010 (fairtrade cocoa review, 8). With the looming cocoa shortage in the near future, cocoa users are realizing how important it is to be an active partner in sustainable cocoa practices. Manufacturers around the world want to protect their cocoa interests and ensure that there will be enough cocoa to keep up with the rising desire for cocoa products. Various companies have announced their plans and involvement in supporting sustainable cocoa practices as well as providing the farmers the assistance and education needed to ensure a bright cocoa future. According to their company websites the following companies have announced their commitments to provide the cocoa industry a promising future in the years to come. * Mars – 14.6% global market share in 2010 * 2020 – all cocoa will come from certified cocoa * 2011- purchased 10% of cocoa used from certified sources * Nestle – 12.6% global market share in 2010 * Invest 110 million in sustainability, farmer training, social conditions, plant expertise * Commitment to purchase sustainable products * Kraft – 8.3% of global market share in 2010 * 5 year partnership with Bill and Melinda Gates Foundation to improve cocoa production and supply chain efficiency in West Africa * 2011 largest buyer of cocoa beans from certified Fairtrade farms and Rainforest Alliance Certified Farms * Ferrero – 7.3% of global market share in 2010 * In 2011 pledged to use only sustainable cocoa by 2020 * Hershey – 6.7% of global market share in 2010 * Over the next 5 years will invest $10 million in West Africa to improve farming processes and communities * In 2012 U.S. consumers will be able to purchase Bliss products that are produced with 100 percent certified cocoa Implications of shortage Cocoa shortages would have a huge impact globally. It will affect every member in the cocoa supply chain. Farmers will produce less and receive even less money to be able to live off of. The farmers will have even less to invest into their trees continuing to increase the deficit in cocoa production versus demand. The incentive to continue cocoa farming would decrease and may drive farmers to cities to seek other employment or pursue more lucrative farming opportunities. In an effort to combat the drug war in Columbia, farmers were enticed with trading coca (cocaine plant) growing for cocoa partly due to the high prices cocoa was selling for in the late 2000s (cocoa was selling for $3,520/ton in 2010 according to indxmundi.com). It is hard to convert coca farmers to start producing cocoa if the opportunity cost of growing cocoa is less than the opportunity cost of not growing cocaine plants. Not only does a cocoa shortage have a direct impact on the farmer’s lives, but also on their community because the monies from coca plants helps guerilla groups that the government has been fighting for years ( Weissmann). Companies that are dependent on cocoa for their income will face challenges in trying to make quality products that consumers have come to expect at a certain price. Some of the increase in purchasing costs will most likely trickle down to the consumer in order to protect the companies’ profit margin. Also companies may look elsewhere to save money, which can result in less cocoa production jobs. There are close to 50 million people that depend on cocoa for their source of income if nothing is done to help increase cocoa production it will take its toll on many people’s lives and their countries’ financial stability (Fairtrade and cocoa, 2). Supply The world of cocoa beans is centralized in none other than West Africa. In fact the top 5 cocoa bean producing countries are all located in West Africa; countries being The Ivory Coast (Cote d Ivoire), Indonesia, Ghana, Nigeria, and Cameroon in that particular order. The Ivory Coast has been the dominant producer of cocoa beans with production totaling nearly 1,242,300 metric tons of cocoa beans. This equates to about 29.3% of the world’s total cocoa beans. Indonesia is nowhere near the Ivory Coast in production, only totaling about 810,100 metric tons of cocoa beans a year accounting for about 19.1%. Ghana is close behind, producing about 632,037 metric tons of cocoa beans accounting for 14.9% of the world’s total. Nigeria follows with 427,800 metric tons accounting for 10.1%. Cameroon rounds out the top 5 accounting for 6.2% of the world cocoa bean total producing about 264,077 metric tons a year. All these countries producing cocoa beans have experienced increases in production with the exception of Ghana who faced a decline in productivity from the year before. Those countries in West Africa account for nearly two-thirds of the world are the leading producers in terms of metric tons distributed to other companies for processing. With nearly two-thirds of the world’s cocoa producers in West Africa, they are close to monopolizing the cocoa industry. Processors of cocoa beans can find the best producers of cocoa beans in one area and these producers are more than willing to supply at the right price. Over forty percent of the world’s cocoa is consumed in Europe and the remaining percent is distributed across the world globally. Cocoa is the main ingredient in what is universally known as the world’s most popular sweet, chocolate. There are about five-six million cocoa farmers worldwide, many in West Africa. 40-50 million people depend on cocoa for their livelihoods as people especially in West Africa depend on the jobs that cocoa farms provide for the people who live in the area. The economics behind cocoa production is th e livelihood for millions of West Africans. If the cocoa tree is taken away then the locals in West Africa may resort to the coca plant which is a base root for cocaine production. This may also lead into more complications resulting in food riots from people not being able to feed themselves, and drug trafficking which can also have implications for human trafficking as well. There are certain conditions that may hinder or halt cocoa bean production. Like many commodities, cocoa is considered a soft commodity; we can only continue to produce if we are careful with our product. Overharvesting is a major issue in the world of cocoa beans. In the early days of cocoa production, less cocoa beans were used to create milk and white chocolate was highly desired in the less conscientious health world of the mid to late 1900’s. In recent years there has been a major switch in preferences by consumers becoming more health conscientious. Most particularly in the Europe and North American markets has the demand for darker, healthier chocolate become more apparent. Due to these changes there has been an unprecedented cocoa consumption as more cocoa beans are being u sed to create dark chocolate in the last 5 years or so. In a study done by the Scientific American news article, a study revealed that further climate changes can cause West Africa to become too hot to grow cocoa beans. If this were to occur, domestic and international economies would be impacted immensely. The cocoa production farms have attributed to lowering the spikes in poverty, drug trafficking, and food riots by providing many with a legitimate means of making money and providing for themselves and their families. It has been projected that by 2060 over half the cocoa producing countries will become too hot. The cocoa industry is valued around $5.1 billion and with West Africa housing the top 5 producers. This includes the top two producers in the Ivory Coast, and Indonesia which account for more than half of the three million tons sold annually according to the World Cocoa Foundation. In 2020, predictions indicate a 1.5 million ton shortage. Weather predictions believe that El Nino could cause more problems for producers, consumers, and those who rely on the cocoa farms. As cocoa shortages increase, there are bound to be increases in demand for cocoa as more and more markets continue to buy into the commodity. In recent years, Europe and North America have been the largest buyers of cocoa. New countries however, are beginning to see the potential in cocoa and have begun to make their moves and are buying into a commodity that maybe wasn’t as sought after before. China and South Korea are buying into the commodity, which will make it harder for buyers to contract the amount desired if shortages continue and weather proves to be the deciding factor impacting West Africa. The hope now is that scientists can come up with a drought resistant strain of cocoa bean able to withstand the heat; however farmers are taking it upon themselves to develop farming techniques to help the cocoa beans survive harsher conditions. Re-creating optimal conditions is such as temperature is easy, however re-creating the taste is nearly impossible. Change the landscape, or geographical location of where the cocoa beans are harvest, and the taste changes considerably. The need to keep cocoa producers in West Africa has become an important issue for many of West Africa’s population who depend on cocoa production for their livelihoods. West Africa currently holds the best location for cocoa production in terms of elevation, climate, and temperatures that give the cocoa beans its distinct look, taste, and aroma that attracts so many. Moving the production to another country such as Asia or Russia, who generally have cooler temperatures can impact the taste and quality of the overall product. West Africa’s location is great because it is near the equator which keeps the temperatures and weather conditions relatively warm. Conditions like these are difficult to find, if not impossible to find anywhere else. Also child labor has been a constant issue in West Africa. This is especially true in regards to the production of cocoa. This issue has been predominantly an issue in the Ivory Coast, who is the leading supplier of cocoa to many different companies in Europe, and North America. With cocoa prices remaining relatively low, the need to lower labor costs becomes a necessity as production struggles to survive; thus children are employed to work the crops for cheap. According to the International Cocoa Organization, it has been estimated that more than 109,000 children work in the Ivory Coast’s cocoa industry and are working under the worst conditions. Not only are the conditions terrible by traditional standards but many as 10,000 of these kids are victims of human trafficking or enslavement. In 2010, a 10 million dollar program was given to the world’s top cocoa growing region in the Ivory Coast and Ghana who share a common cash crop. This program intended to prevent and stop the use of child labor on cocoa farms but faces many difficulties in its pursuit to end child labor in West Africa. By giving these companies the money to boost their revenue they can afford to not have child labor as a way to mitigate costs. Children are put to work carrying heavy loads, spraying toxic chemicals, and in danger of severely hurting themselves in the process of producing and harvesting crops. In a recent report in 2011 by BBC News, there was little change to the situation with child labor on the Ivory Coast. Companies who buy from the Ivory Coast and any production plant in West Africa are being asked to take more responsibility and getting more involved with the production from which they are buying from. Simply paying for cocoa beans is not enough. The emphasis here is corporate social responsibility. West Africa is undoubtedly in need of development and European and North America companies are the best possible source for development in West Africa. Roads, schools, hospitals, and social areas for the youth to gather would significantly help the people of West Africa. Companies such as Kraft foods, Mars Inc., Nestle, Ferrero Group, and Hershey Foods Corp are all major players in the cocoa industry who buy and process the cocoa beans into chocolate. The main distribution channel for the cocoa industry is the retail channel. Cocoa beans are harvested and sold by the metric tons to companies such as Kraft, Nestle, Ferrero, and Hershey’s. These companies then process the beans and manufacture the final chocolate product in their factories which are then distributed to retail stores across the country. A primary value driver for chocolates and other confectionary sweets is taste. Despite the recent recession, the cocoa and chocolate industry continued to grow and expand. People love chocolate and demand for chocolate has continued to grow. This demand and love for chocolate is beginning to make its way into highly populated areas such as China and India where the middle class is large, strong, and growing. Chocolate has been considered an affordable luxury. Despite rising health concerns chocolate is still in high demand, more specifically dark chocolate. The producers of cocoa beans like the Ivory Coast produce a commodity that is in high demand due to its versatility. Chocolate has many uses including, foods like desserts, sweets, and candy, medicine, and cosmetics. Dark chocolate has been proved to be part of a healthy diet. It is known to lower blood pressure and cholesterol, and has eight times the antioxidants of strawberries. In the chocolate and confectionary sweets industry, there are many long standing traditions that make chocolate such a strong industry. For decades, chocolates have been a staple of gift giving, like flower shops who focus on the sale of flowers, themed chocolates and delivery. Companies such as Costco, who sell in bulk, sell assortments of chocolate and charge by the pound. Premium or high end chocolate has been increasing in sales since the economy has been making strikes in recovery from the recession. On site baking has become more popular now as the smell of chocolate acts as free advertising. The chocolate and cocoa industry has remained strong and resilient from effects of the economy and the recent recession. Cur rently West Africa is producing cocoa under unstable political conditions. The turmoil and civil war on the Ivory Coast has left the country divided and suffering. Despite accusations that the Ivory Coast production of cocoa beans has been providing weapons and funding for both sides of the civil war, the production has been a ray of hope for the country. Due to the jobs provided for the people living in West Africa, crime rates and drug trafficking has declined, allowing people to work for a living that provides them the opportunity to live a life free of drugs and violence that has torn the land apart. The turmoil from the civil war on the Ivory Coast has caused prices to rise. Despite the rise in prices, companies continue to buy but at some point in the rise in prices, companies will pass. In January the price for a ton of cocoa was a little over $2,300. In September prices peaked at the highest it has ever been this year at just over $2,600. The price fell just slight at $2,463.54 a ton in October. With the turmoil in West Africa causing unstable political governments and civil war tearing the country apart, prices are expected to rise. This data was courtesy from the international cocoa organization. Strategy to reduce cost and/or assure supply With any commodity in the 21st century, constant usage and harvesting are issues that if not monitored can lead to shortages in supply, or possibly depletion of the commodity. There are bound to be problems somewhere along the timeline that can affect the condition of the commodity. Cocoa is no different in that there is constant threat of the commodity becoming scarce globally. Regardless of the recent recession and the recovering economy, cocoa is one of the few commodities around that wasn’t affected to a great extent as other commodities. To begin the 2012 year cocoa per ton cost buyers a little over $2,300. From January through August, the price of cocoa faced many ups and down but never going any lower than the price point in January. In September the price peaked at its highest price point for U.S. companies’ purchasing cocoa beans per ton at over $2,600. Since then it has dropped slightly but is expected to rise according to the International Cocoa Organization (ICCO). Here is a graph illustrating the price changes for the year (Data courtesy of International Cocoa Organization). According to the scientific American news, the cocoa industry is already reporting a 1.5 million ton shortage within the next 10 years or so. What could this potentially do to the price of cocoa in the coming months? Years? If shortages continue to increase than prices can only go up with each coming month. Now while the supply of cocoa decreases, global demand has been projected to rise for a commodity that is becoming more valuable and scarce by the order. The cocoa industry has a strong position in the market as a commodity that is versatile in its uses. The cocoa industry deals with futures contracts which basically means that the buyer agrees to pay for the shipment based on the price of the product the day the contract was made official. Commodity pricing constantly fluxuates monthly, therefore a futures contract protects both parties from any undue damage from prices increasing or decreasing. Reports from several sources including the Huffington Post, and commodity help HQ, have high hopes for the future of cocoa in terms of it being able to sustain itself. Numbers at this time last year are up and there isn’t a reason to really worry about the state of the cocoa industry. Placing an order for cocoa is very similar to writing a math equation. A simple cocoa contract consists of many key specifications. Each contract must state the ticker symbol, contract size or how much cocoa is being ordered; usually in metric tons, deliverable grades which depends on the growth of the country or climate and is divided into three grades. Countries such as the ones in West Africa; Ghana, Nigeria, Ivory Coast, and Sierra Leone are the main crops and receive a grade A classification. Classifications of B or C are smaller and cheaper, such as Venezuela, Malaysia and Haiti. Next the trader or buyer must specific contract months, which are specified by letter coding for each month; for example May is coded K. Next the trading hours must be specified, last trading day, last delivery day, price quotes, tick size which indicates what the size of the order is, and daily price limits. An example formula can read â€Å"CC8K @ 1363†. The CC is the ticker symbol, the 8 indicates the year (2008), K tells us the month which is May, and the numbe r indicates the dollar amount per metric ton. Say the order size was 10 metric tons, the size would be multiplied by the dollar amount per ton. When it comes to possibilities of making cocoa in house, for many companies it becomes a daunting task and nearly impossible to simulate the conditions that allow cocoa trees to grow optimally. It is nearly impossible to produce the same cocoa beans as the beans grown in West Africa. Near the equator where it’s optimally warm, the conditions are right, the soil is ripe to grow cocoa beans in which give the bean a distinct taste. Moving production anywhere else may change the taste and alter the quality. Temperatures for healthy growth range from 69-90 degrees Fahrenheit. Temperatures lower than 59 can become fatal for the plant. Also adding to the tough conditions is that cocoa trees need no more than 2000 millimeters of annual rainfall. These conditions can leave the tree vulnerable to climate changes. In a study done by the Scientific American news site, scientists are predicting that by 2060 half of the cocoa producing countries may become too hot. The heat is not the only problem in this situation; it’s the pollinators of the trees that become affected as well. Bees and butterflies are common pollinators and cocoa flowers can be pollinated by midges, small flies or by hand. However these climate shifts in temperature could leave the country without bee colonies. In 1983-1984, cocoa production had reached a respectable level of 1.5 million tons. In twenty years this number doubled. The troubling fact to be considered here was that the number hadn’t doubled because of any technological advancement but because more land was acquired. The Ivory Coast is one of the most unstable countries in the world not just politically but economically. Civil war has divided the landscape and because of the lack of growth the country has remained third world. Lack of education, jobs, and healthy outlets have left many West Africans to turn to drug dealing and human trafficking. With the extra land acquired for the cocoa trees, labor was short and there were plenty of children to put to work. The world is looking to put an end to child labor in cocoa producing countries. The cocoa industry has quite the road ahead of them towards recovery as an industry and as a nation for which they work in. Realistically there is no suitable substitute for this commodity. With nearly 70% of the world’s cocoa produced in West Africa, which includes the Ivory Coast, Indonesia, Ghana, Nigeria, and Cameroon. With climate changes making weather conditions too hot, which will indefinitely affect the top three producers of cocoa beans in the Ivory Coast and Indonesia, and Ghana, it will become difficult for countries to get their cocoa. Before when it was just Europe and North America, supplies could take such a hit; but with developing middle class countries like China, and South Korea coming into the mix it will be tougher to acquire what is needed. Shortages lead to price increases, and at some point companies will simply pass on the commodity and move onto other things until prices fall. There are several solutions to the problems environmentally, politically, and agriculturally in West Africa. Corporations who buy cocoa from these countries may need to step in to help the growth of the country by providing access to education, hospitals, all the essentials that help societies grow. Corporations may give money to these countries to help production and attempt to prevent child labor practices but it will never be enough. Political instability , civil war, and child labor are all issues connected to the well being of communities tied to West Africa. Another solution is possibly a pipe dream but a realistic attempt at countering climate changes that could affect the cocoa trees. Scientists are working on creating heat resistant beans to counter the rise in temperatures so that crops can be more resilient and yield more. Moving crops to cooler climates in Russia and Asia have also been considered to balance the additional heat. One other solution is to help the farmers directly. Teach the farmers techniques; show them methods that they can use on their farms. Help provide proper and modern tools and technology to make the entire farming process easier for everyone. It is difficult to say what is right and what is wrong in this instance but something needs to be done if European and American companies wish to satisfy a rising demand with such a versatile commodity. Commodity HQ, a trading a commodity research site predicts that the futures for cocoa is strong and has been soaring compared to last year’s performance. Cocoa is one of the most popular soft commodities in the market. Regardless of the drop in futures and the effects of the most recent recession, cocoa has remained strong and resilient to any effects. By the end of 2011, cocoa futures have experienced a 41% drop. Comparing this year’s numbers to last year there is already a 7.6% increase and this number for this year has continued to soar. When looking at the production of cocoa, the Ivory Coast is the leader as they double the production of their next best competitor in Indonesia. The clientele who buy cocoa from West African countries like the Ivory Coast and Indonesia are modern, well developed countries like the U.S. whereas West Africa is still very much third world. As demand continues to grow as demonstrated with China and South Korea entering the cocoa market along with the U.S. and Europe, this list is only going to grow as the commodity becomes more popular. As weather conditions affect the production of cocoa, civil war on the Ivory Coast, child labor, and over harvesting effect the commodity, shortages will occur. When shortages occur, prices rise exponentially, which leaves one to wonder how far can the price increase before companies around the world decide to call it quits and pull out of the cocoa industry? People love chocolate, and that is not an understatement. Cocoa, cocoa powder, chocolate, and cocoa butter are all variations of the original plant. The future of cocoa looks very bright. The only external factors that may affect the commodity are the political strife’s, climate changes, and practices in production. Works Cited Cadbury. Cocoa and Chocolate. 2012. 26 October 2012 http://www.worldagroforestry.org/treesandmarkets/inaforesta/documents/cocoa%20and%20chocolate/cocoa%20and%20chocolate.pdf. Canizaro, Mark. All About Chocolate. 2002. 26 October 2012 http://www.xocoatl.org/variety.htm. Service, Transport Information. Cocoa Beans. 2012. 26 10 2012 http://www.tis-gdv.de/tis_e/ware/genuss/kakao/kakao.htm.

Applications of Sustainable Architecture

Applications of Sustainable Architecture ‘Sustainability: What it means for Architecture’ Abstract This thesis considers what sustainability means to architecture, and how architects can utilise their knowledge to not only ensure a greener future for buildings, but to promote a better understanding of sustainability on a far wider scale. The areas under study include an appraisal of the technical, social, and financial and energy-saving aspects of sustainable development. Research proposes that systematic research and study into what sustainability means can help the concept to be more fully understood and better implemented in industry. Research is secondary, and uses three case studies which I have selected for their relevance to my design interests and which I believe represent a unique and innovative approach to the concept and interpretation of sustainability in architecture. Introduction Contemporary definitions of sustainability suggest that it is a generic term which encompasses many areas of society and industry, including buildings, transport, and public space. Sustainable architecture has been defined as a ‘cultural construction in that it is a label for a revised conceptualization of architecture [†¦] A sustainable design is a creative adaptation to ecological, sociocultural and built contexts (in that order of priority), supported by credible cohesive arguments.’[1] This dissertation seeks to address and discuss the varied ways in which sustainability relates to architecture, including physical constraints, impact of sustainable design, political and social trends and needs, and the availability of resources with which to build sustainable architecture. For architects sustainability and its implications have become of great value and importance ultimately changing the direction of architecture as a discipline and practical science. I believe that the term sustainability is a term thrown around very often without much thought as to what it means often because it is a concept of such great depth with potentially world-changing consequences and that the concept requires far more research if it is to be fully implemented on a mass scale. Throughout this thesis, I seek to define my own professional and creative interpretation of sustainable architecture by examining and learning from the work of others. In my structuring of the thesis I have narrowed down these interests to focus on three key areas as represented by three chosen case studies. These are to include: Chapter One. Technical sustainability: Werner Sobek This chapter examines how German engineer and architect Werner Sobek has integrated sustainable technical features into the design of his ecological home. The social housing Bed Zed project in London is also examined for its contributions to developing a clearer understanding of how architects might incorporate sustainable technology into their designs. Chapter Two. Social Sustainability: Seattle Library OMA. This chapter considers the impact and function of the public building for the immediate neighbourhood, and why the development is socially important. Chapter Three. Economical and Energetic Sustainability at Beddington. This chapter examines the key features of the Bed Zed project and what energy-saving and economic incentives the project offers to the wider community. Now one of the most well-known sustainable social housing developments, designed by Bill Dunster Architects, Bed Zed provides a useful and insightful point of comparison for the other studies. This allows me to assess the changes and improvements which sustainable development has undergone over the last decade. Chapter One: Technical Sustainability: Werner Sobek As outlined by Stevenson and Williams the main objectives of sustainability include significantly reducing greenhouse gas emissions, conserving resources, creating well-structured and cohesive communities, and maintaining a consistent and successful economy[2]. For architecture these concepts have opened up a new industry involving use of alternative often re-usable materials, which offers the architect space to experiment with new designs. A considerable body of research exists into the best use of construction materials, offering guidance to architects and construction companies. For example, in 2000 The Building Research Establishment published a paper called a ‘green’ guide to construction materials which presents Life Cycle Assessment studies of various materials and their environmental impacts[3]. Whereas Energy Efficiency Best Practice in Housing have already established through research that there is global pressure to ensure that construction materials are susta inable.[4] Sobek’s design of his own sustainable home has been described as ‘an ecological show house of precise minimalism.’[5] Its principal design is of a cube wrapped in a glass shield, where all components are recyclable. The most obviously sustainable technical feature is the building’s modular design glass panels and a steel frame, which forms a lightweight structure. Sorbek’s work illustrates a high degree of thought behind the architect’s conceptual understanding of sustainability. Sorbek has obviously thought about what sustainability means and has implemented his knowledge to create an example from which future practitioners will learn. In Sobek’s work we see the high degree to which he has embraced new technology and made sophisticated use of new materials, while also maximising user comfort by incorporating sensor and controlling technology. Furthermore, the use of arbitrarily convertible ducts makes the use of traditional composites unnecessary. Thus, Sorbek is progressing the discipline of sustainable architecture, branching out into bolder, and stranger designs, which displace the functionality and detract saleability from traditional designs. In contemporary sustainable designs there needs to be a regularity and simplicity of form as this seems best to reflect the sustainable philosophy of the architect. As Papenek said of the designs of ecologically sensitive projects: ‘common sense must prevail when a design is planned.’[6] Considering the example of Sobek it is clear that sustainable building although fairly simple can nevertheless draw from a range of theoretical models in its designs. For example, the influence of traditional, even classical traditions will never be entirely absent from contemporary design; moreover contemporary sustainable designs require a re-assessment of architectural theory and practice. As Williamson et al phrases it: ‘green, ecological, and environmental are labels that embody the notion that the design of buildings should fundamentally take account of their relationship with and impact on the natural environment [..] labels refer to a particular strategy employed to achieve the conceptual outcome, and the strategies that occur in a discourse must be understood as instances from a range of theoretical possibilities. The promotion of a restricted range of strategic options regulates the discourse and the ways of practising the discipline [..] Overall, practitioners modify their concept of their discipline to embrace these new themes, concerns and ways of practice.’[7] Ways in which these theoretical influences might be expressed include experiments in symmetry, and regularity of form. Very often, as shown by Sobek’s work, the sustainable features require certain areas of space which can be unified under the more common purpose of working collaboratively. At Bed Zed in London any aesthetic compromises are more than compensated for by the provision of its own renewable energy. Forms, although not ambitious or ornamental do adhere to the Vitruvian principles of symmetry, where symmetry is defined as : ‘A proper agreement between the members of the work itself, and relation between the different parts and the whole general scheme, in accordance with a certain part selected as standard.’[8] In the BedZed project the regular layout, consisting of the assimilation of many component parts, reflects the sense of collaboration amongst the different companies which joined forces to create BedZed, and also the community feel amongst the people who live there. There is certainly a sense of completeness, deriving from the presence of many different units, fortified by sustainable features, where vents of varying colours detract from the strict regularity of forms, creating a light-hearted and ‘sunny’ aspect. Order and symmetry are integral to the design, as without these principles the amalgamation of materials and technological apparatus has the potential to look untidy. In both Sorbek’s project and at Beddington the presence of many windows, and solar panelled roofs, will come to symbolise not a lost tradition of architecture, but the securing of conceptual ideologies which aim to combine practicality with ecological sound principles and materials. Chapter Two. Social Sustainability: Seattle Library OMA. The Seattle Central Library, that opened in 2004, offers a unique blend of technical and social sustainability; where multi-functional spaces are combined with the most recent and efficient methods of construction. An important feature of the library’s placement is that it occupied the same site as the previous library. All too often new developments such as the newly proposed re-building of the Thomas Cooper Library at USC, Columbia involve purchasing a bigger site, often removed from the original location. This changing of location alters the layout of the city or town and thus changes the social dynamic of the area as well as the ways in which the public use the building. Designed by OMA Architects (Rem Koolhaas) and LMN Architects, the Seattle library has become one of the most famous buildings in North America[9]. Athens attributes this rise to fame to the building’s ‘daring form, soaring spaces, and unique interpretation of library functionality’, a s well as being a primarily green building with a LEED certification. The building is an irregular shape; this is necessary in order to maximise the exposure of the high performance glazing system to the light. A triple-layered glass wall allows for people within to have a shaded view out, while having plenty of daylight in the interior. One of the most sustainable features of contemporary projects should be to maximise daylight within the building and make best use of the energy that the sun affords. This not only means a greener ethic behind the building’s construction but also encourages people to make more use of the building as a public space, eg: for conferences, functions etc. The Seattle Library seeks to mark out a new definition of what public space means to the public, and how such a space can be multi-functional and dynamic in nature and design. Furthermore, the function of the building is not entirely contained to the immediate area or immediate society. For instance, the library has a rainwater collection system that is combined wit h a storm water detention tank. This means that the 40,000 gallon tank makes use of the required stormwater detention tank and increases its size by about 50% offering additional storage capacity for landscape irrigation, thus both conserving natural resources and benefiting the local farming and economic community. This library project is of particular relevance to the subject of this dissertation as it made use of LEED NC points an assessment method for the sustainable ‘points’ of a building as it is created. The Seattle library LEED NC points check highlighted social credits as being 28%: This project is a good example of how sustainable development can benefit the community and promote social engagement within the design process. As expressed by Athens,[10] ‘by its very nature, design process can represent the social side of sustainability because it is all about the people involved—their vision, creativity, and collaborative skills.’ Because the library project was aiming to provide a large community of people with an important service, and because the project needed to ensure a high level of longevity for the building, an extra three months was taken before the actual project design in order to research and map out the future of libraries their evolution, functionality and use of technology. Athens explains that ‘this process served to question assumptions regarding the core purpose of the project, and assess fundamental concepts for how needs could be met.’[11] The Bed Zed project in London although a social housing development provides a useful point of contrast to the Seattle project. For example, Bed Zed is a good example of how local government can work with local society, in a community-based project. While Athens expresses, ‘social aspects are harder to define as value propositions within the triple bottom line, and are often thought of as â€Å"externalities,†[12] it was the primary objective of the Bed Zed project to ensure that all parties were represented and consulted throughout the course of the project. In this way the social sustainability of the project is best achieved as once completed, the residents of the 82 homes have expressed their enthusiasm for the project, highlighting its convenience, its thoughtfulness in design, and its energy-efficiency. As Buckingham said of the social cohesion that went into the Bed Zed project, and which the project itself precipitated: ‘There is a synergy from building on these links so that capacity building is achieved through partnership in delivering local environmental sustainability projects and policies. Greater capacity as the sum of the collective work done in various initiatives is greater than the individual parts or partners, and, overall, individual projects and initiatives have a positive impact locally regarding environmental sustainability[..] The design provides a carefully researched balance between the needs of residents, businesses and community activities; the need for sunlight and daylight; an economic construction system and high levels of insulation without losing contact with the outside world.’[13] As designers Bill Dunster Associates have noted, ‘the true value of any site is determined by the amount of accommodation the local planning area sub-committee will allow to be built on it-empowering local communities to promote zero emissions developments, without relying on large central government grants, or asking the developer to pay for the increased building costs of super efficient urban fabric.’[14] Thus, in the design and implementation of sustainable projects it is necessary for architects to work closely and liaise with the local planning committee, stakeholders, and potential residents. Chapter Three: Energetic and Economic Sustainability In this chapter I seek to define the nature and importance of low-energy expenditure in construction and how to lower the building’s eventual energy output through new and innovative designs. Bed ZED Project, or Beddington Zero Energy Development, is the UKs largest carbon-neutral eco-community in the UK. It was built in 2002 in Wallington, within the London Borough of Sutton, and offers 82 residential homes. The Project was developed by the Peabody Trust, a social housing initiative in London, that aims to fight poverty within the capital. The aim of this project was to build in partnership with both an architect and an environmental consultancy firm, in order to create a housing project that incorporates new approaches to energy conservation and sustainability, and to develop a thriving community to live within it[15]. The BedZed design is unique for having incorporated a zero energy policy, where the energy that the building’s inhabitants need is produced by renewable sources generated on site.[16] Reclaimed materials were used, including floorboards, bollards, and timber.[17] It is a large site, including a sports field, offering 50 dwelling spaces per hectare, 120 workspaces per hectare, and over 4000m2 of green open space per hectare.[18] Utilisation of space is a key component of the design; the roofs of workspaces are used as gardens, where in comparable circumstances, most densities might only have room for a balcony.[19] According to the designers of BedZED, the â€Å"combination of super-insulation, a wind driven ventilation system incorporating heat recovery, and passive solar gain stored within each flat by thermally massive floors and walls, reduces the need for both electricity and heat to the point where a 135 kW wood fuelled combined heat and power plant (chp) can meet the en ergy requirements for a community of around 240 residents and 200 workers.†[20] The community treats all its black and grey water on site, and collects rainwater to minimise mains water consumption. A photovoltaic installation provides enough solar electricity to power 40 electric cars and the community has the capability to lead a carbon neutral lifestyle-with all energy for buildings and local transport being supplied by renewable energy sources. Other environmentally sensitive practices include community composting and plans for urban gardening on part of the adjoining Metropolitan Open Land, subject to local authority approval. Using the Bio-Regional principles of local material and labour sourcing stimulating the local economy, and minimising pollution from transportation, the team is now developing a site based prefabrication technique. Buckingham records that on-site workshops took second hand materials directly from demolition sites, cleaning up both timber and steel, and using simple jigs to build structural frames. Materials for this development such as new hardwoods, including oak and chestnut were sourced from local WWF Forest Stewardship Council approved woodland. Whereas local brick, concrete aggregate and precast floor planks were all sourced within 35 miles of the site, thus ‘ensuring that all bulky materials have a reduced embodied energy.’[21] It is important for architecture to embrace and promote new sustainable housing as a viable and prosperous alternative to renovating older style homes and installing sustainable features as to the potential home-owner an affordable, sustainable home is far more likely to be a more valuable asset of the future, offering them more efficient use of energy and a better quality of life. As highlighted by Glasgow Housing Association[22] the most toxic build up of emissions occurs within the home, rather than outside the home, which is why new developments have greater viability for meeting the needs of housing associations and potential inhabitants. As stated in The Architectural Review, BedZed is ‘a piece of radical architectural design, and deserves to be seen within a wider context as a model for future volume housing.’[23] In terms of sustainability BedZed betters the Millennium Village as it includes photovoltaic cells and individual power units, and the heating require ments of BedZED homes are around 10% of that of a typical home.[24] On their design of BedZed, Bill Dunster Architects is quoted as saying that it was a ‘high profile housing development: designed to be carbon neutral eco-housing with ostensible eco styling’[25]; one where the houses were designed around a heat and power unit that operates on heat and electricity from tree waste[26]. The project, did however, run over budget and well over its timescale due to problems in implementing the design and generating a truly sustainable outcome. As discussed by Williamson et al, sustainable design can be problematic in decision processes being made throughout the design process: â€Å"In practice an architect must make many decisions quickly and simply, on the basis of apparent fittingness with the right thing to do rather than deep analysis. Designers are also typically concerned with many decisions at the same time, switching from one to another in an attempt to find a fit between them, and initially regard most decisions as provisional anyway. Moreover, design problems are notoriously difficult to manage, to the extent of being labelled wicked.† Whereas traditional strategies for decision-making and overcoming problems might rely upon an architect’s experience and ability to identify key features of a new situation and apply their knowledge correctly, within the relatively new field of sustainable architecture, architects have to make decisions based on the work of others. As Williams and Radford suggest: ‘skilful practitioners learn to conduct frame experiments in which they impose a kind of coherence on messy situations and thereby discover consequences and implications of their chosen frames. Long webs of what if I try this? speculations are spun out in the process of making a design. In this way designers come to understand the possibilities and scope of a problem through a circle of making proposals and reflecting on their implications. From time to time, their efforts to give order to a situation provoke unexpected outcomes back talk that gives the situation a new meaning. They listen and reframe the problem.’[27] It is this ability to problem frame; to on-the-spot experiment, and detect the consequences and implications of sustainable designs that will allow architects to succeed in creating truly sustainable designs designs which do not overrun budget or time-frames, but which seek to make a compromise between the interests of all parties and the resources available. As suggested by a number of researchers including Buckingham and Healey, ‘building local knowledge and building on local knowledge within civil society is key to the development of social capital and institutional capital.’[28] Healey comments on the importance of local knowledge within different areas of civil society, and suggests that there is a need for local government to learn about different social worlds from which stakeholder groups and organisations come.[29] Analysis The case studies under discussion have exhibited the varied considerations and implications that sustainable development involves. Contemporary projects require an interdisciplinary approach one that consolidates information and can be used as a resource for future projects and research. As expressed by Hinchcliffe et al calculations and projections for the economic viability of sustainable projects require making ‘what formerly might be held to be no expertise as a resource for possible innovation, and to think of a project whereby expertise is less about distant judgments and more about learning to gather together in innovative ways.’[30] A thorough means of assessing to a specific degree the sustainability of projects can be achieved by measures such as the LEED NC, which should be a valuable and essential element of architectural practice. What the case studies have shown is that all sustainable projects need to be cohesive stakeholders, interested parties, need to be involved and to work with the architect, if the sustainable aims are to be achieved. What all the sustainable developments under study have shown is that sustainable development is concerned with creating a build that is durable, while being economically, energetically, and practically sustainable. The overriding principle as expressed by company ‘Sustainable Build‘ is that ‘less is more’, and it is easy for a design to run over its budget simply by trying to include too much or be too clever. Thus, a professional architect will need to aim for simplicity and functionality, and aim to make optimum utilization of space, often by thinking dual-purposefully as shown by the water tank at Seattle Library. Peter Fawcett sums up the contemporary relationship between architecture and sustainability offering an explanation to the question posed at the beginning of this thesis: ‘People may ask what does sustainability mean for architecture? but perhaps the proper question is what does architecture mean for sustainability? The former question suggests a weak approach to sustainability, i.e. an implicit assumption that sustainability has implications (possibly serious) for our present ways of procuring the built environment but those ways are basically appropriate. The latter question recognizes sustainability as the overarching concern, in terms of which all social disciplines and conduct must be reinterpreted and reformulated.’[31] As mentioned above, sustainable development is about keeping within the means of a realistic and attainable budget and within the aims and scope of the people involved. It is not only about ‘installing energy efficient and environmentally friendly appliances, some of which can be expensive and where the paybacks may not materialise for some time but also about recycling and making the most use out of natural materials and other materials which may have been discarded or dismissed.’[32] Different people have different environmental goals that they wish to achieve, and each sustainable development will thus reflect these goals. Benefits to the community and to the individual can be huge, and often simultaneous. Yet more than this, sustainable development is more of an umbrella term that affects (or should affect) the ways in which people live and build within their environments, and how these attitudes and practices can evolve and make best use of these environments. In an article for the Guardian, architect Bill Dunster expresses his concerns that green-living should not mean ‘dull’ living: ‘I find the checklist-orientated green movement very dull. I am worried about eco-fascism and a distinct loss of joie de vivre‘[33] With respect to the designs studied in this thesis there is certainly a lively, contemporary feel to the design of the Seattle project, combined with an optimum utilisation of space. Again, in the Bed Zed project, the symmetry of design and the colours used in the materials created a fun, individual look, that could not easily be replicated. Taking all the above into consideration my own research into what sustainable development means has led me to the conclusion that sustainable architecture does not mean dull or simple living for buildings’ inhabitants. Rather, the use of sophisticated technology as exemplified by the work of Sorbek can mean a wholly different form of living to traditionally constructed buildings which are not sustainable. This new way of living where space is used differently and more efficiently, and the impact of a person’s existence is immediately reduced and made to feel ‘sustainable’ offers a unique and more wholesome existence for the occupier. Conclusion In conclusion, research for this project has highlighted the term ‘sustainable’ to relate both directly and indirectly to architecture. While depending upon the social, technical, and financial structure of a project and its outcomes, sustainable development necessitates a flexible and dynamic understanding of energy, it’s potential, and its conservation. Sustainable development is all too often restricted by the options available, whereby practitioners modify their concept of their sustainability to suit individual projects. Although a degree of flexibility is required in order to modify design projects to suit the needs of all parties involved, it is essential for a professional architect to keep a clear focus on his or her definition of sustainability and what sustainability brings to the discipline and to their working life. In this way architects such as Sorbek can ensure that they create examples of truly sustainable architecture that can be used to teach younger architects entering into the profession. As explained by Williamson et al, the practice of the discipline of sustainable architecture is necessarily subject to ‘concepts and strategies based on common themes or concerns’ where ‘the continuation, small shifts, fundamental transformations, or replacement of issues can be affected by institutional settings such as political events, changes in technologies, scientific discoveries, calamities (actual or imagined) or economic practices and processes.’[34] Seen in this way, says Williamson et al, green, ecological, and environmental are ‘labels that embody the notion that the design of buildings should fundamentally take account of their relationship with and impact on the natural environment’, but the practice of implementing these concepts into physical realities requires a much deeper and more intrinsic understanding of what sustainability means for design, operation, and budget of a project. Designs of longevity thus require an intellige nt assimilation and interpretation of cultural trends and the ability to envision how a design might be embraced by future generations. Designs for the BedZed project might appear to have compromised some aesthetic elements in favour of cost and time efficient means of production. Yet these principles are essential to the future of housing design if the demands of the housing market are going to be met. Design thus involves incorporating aspects of the traditional, and the classical, in a new and dynamic housing solution, whereby the traditional principles of an architecture will never disappear from design, but will necessarily adopt a more subtle position in the ideologies of contemporary architects. The potential remains for further research into the construction of more gracious buildings than the BedZed project, but perhaps less expensive than the Seattle library. Sustainability is about finding middle ground between sustainable objectives and availability of resources and the type of budget available. Research has shown that it is possible to construct buildings which can incorporate the fundamental technologies to propitiate sustainability, but remain aesthetically impressive or even monumental in their design. Yet it is important to remember that building with sustainability in mind is still a recent trend, and one that has not yet overridden the non-ecological techniques of mass housing developments which are all too often seen as the easier, cheaper option for local governments. Therefore, sustainable designs remain very much in their infancy and future research will require sustained interest and financial support from both architects and from Governments alike if they are to be incorporated into mainstream architectural